The showmanship:
Have you looked at a screen full of property listings and noticed how the new or renovated properties all look the same?: Beautiful crisp white and grey or cream and beige rooms; pristine and clutter free. But can you distinguish one from another? A carefully curated, professionally photographed property in a listing always stands out from the crowd. Obviously, it needs to be clean, tidy and cared for, but it also needs to inspire and encourage viewers to think of the possibilities of living there. The interest thing is most viewers don’t have the imagination or vision: They need to be shown.
